AppsFlyer - Luna

Background

Appsflyer’s Rosh Hashanah event was designed as a celebration of new beginnings, inspired by the moon as a symbol of constant renewal. The evening combined music, light, and atmosphere, with a live performance by Aviv Geffen shaping its emotional core.

Challenge

The challenge was to create a visual identity that conveys lunar renewal in an abstract and contemporary way, avoiding literal imagery while building an immersive experience that unfolds seamlessly from the moment guests enter the venue and continues throughout the entire event.

Solution

The design language was built around lunar mineral-inspired textures, echoing the moon’s surface and geological depth. These tactile patterns, combined with soft luminosity and restrained typography, created a sense of romantic futurism. The visual system wrapped the entire event, from the entrance experience to stage visuals, screens, and signage, forming a continuous, cohesive lunar environment.

Impact

The result was an immersive and emotionally resonant experience that elevated the celebration into a moment of reflection and renewal. The lunar-mineral textures and cohesive visual journey left a lasting impression, connecting the event to ideas of transformation, continuity, and new beginnings.