Microsoft Live – Queen Tribute Concert

Background
In 2019, Microsoft surprised its employees with a secret live concert. A full-scale tribute to Queen, featuring Israel’s top artists. The production was managed in full confidentiality, in collaboration with Blend Events.

Challenge
Creating a bold visual identity that honored Queen’s iconic style while aligning with Microsoft’s brand - under complete secrecy, to preserve the surprise and underground atmosphere.

Solution
We developed a high-energy visual concept inspired by classic rock aesthetics with a modern twist. Applied across stage visuals, signage, custom merch, and digital materials. The design helped support the covert buildup and dramatic reveal of the event.

Impact
An unforgettable experience with a rebellious, underground vibe, delivering excitement, spectacle, and emotion in one of Microsoft’s most ambitious internal events to date.