Intel – Summer Story

Background
Intel held a large-scale summer event for its employees and their families at the Shefayim water park. The event was designed to celebrate community and team spirit, while offering a fun and memorable experience for all ages.

Challenge
The visual identity needed to capture the light, playful energy of a summer celebration, while remaining consistent with Intel’s global brand guidelines. The design had to speak to both adults and children, work across physical and digital platforms, and enhance the experience in real time during the event.

Solution
A vibrant visual system inspired by social media culture, specifically the concept of sharing a “story.” The design included bold, dynamic illustrations, speech bubbles, and layered layouts reminiscent of Instagram Stories. To reinforce this theme, the event featured multiple creative selfie stations encouraging attendees to capture and share moments.

Impact
The campaign helped transform the park into a branded, shareable experience. It encouraged interaction, elevated the event’s visual impact, and strengthened Intel’s internal brand presence. Most importantly, it showed how thoughtful design can bring people together, blending digital culture with real-world joy.