Wix - Tropicana - End of summer party

Background
Wix hosted an end-of-summer event for its Ukraine team, inviting employees for a fun party. The company sought a fresh and playful visual identity for the event. One that would energize the experience while feeling connected to the Wix brand.

Challenge
The goal was to create a one-time, event-specific design system that felt bold, joyful, and summery, but still aligned with Wix’s visual tone. The branding needed to scale across multiple formats: digital, signage, stage design, and merchandise.

Solution
A vibrant visual identity using beach-themed illustrations, bright color palettes, and expressive typography. The graphic system was built to support multiple applications while maintaining clarity and impact.

Impact
The event branding created a lively, immersive atmosphere that elevated the overall experience for attendees. It showcased how a brand can flex creatively within a temporary, informal setting, all while preserving clarity, consistency, and emotional engagement.